Ylvis to Universal Music Nordic
Press release (in Norwegian), September 13th, 2014. [x]
Tuesday, September 16th the fall’s first episode of I Kveld Med Ylvis is premiered live from Folketeateret. Over the course of the season, which is aired on TVNorge, Ylvis are releasing eight new singles in collaboration with Universal Music Nordic. The first song in the series is the Stargate produced “Truckers Hitch”.
We are pleased to announce that Ylvis have signed to Universal Music Nordic and are releasing eight new singles with accompanying music videos in conjunction with this fall’s season of I Kveld Med YLVIS LIVE. The Stargate produced “Truckers Hitch” is the first song in the series and will be released on all digital platforms as the opening show goes off at Folketeateret Tuesday, September 16th.
"It came as a shock to us. We thought Universal did film. A record deal will always be on the side of what we do, but we are happy to be on Universal now," Vegard and Bård Ylvisåker say.
"We got an offer from Universal that was too good to refuse. The deciding factor was Universal’s ability to treat the Nordic region as a single market, with one plan and one team", Ylvis’ manager, Jørgen Thue, says about the background for the new cooperation.
"In an industry characterized by a bit too much seriousness, at least at times, it is liberating to get to work with the perfect blend of music and humor. I am a big fan of the Ylvis brothers and look forward to working and laughing together with them in the times to come", Petter Singsaas, Managing Director Universal Music Norway, says.
"Fantastically cool and honoring that Bård and Vegard chose Universal Music and our way of viewing the Nordic region as one market", Per Sundin, Managing Director and SVP Nordics, says.
Tuesday, September 16th at 21:30 is the premiere of I Kveld Med YLVIS LIVE on TVNorge, live from Folketeateret in Oslo. The show will also be aired on Kanal 5 in Sweden every Thursday at 22:00.
[HQ picture download]